Since its’ launch in 2005 YouTube has made a huge impact on consumer habits. Clever marketers make use of video.
The advantage of video;
- Adds a human element to your business. Remember people do business with people!
- Allows emotion. Emotion is an important factor of marketing
- Can help jump up search engine ranking
- Potential to tell a story better than text alone
Google owns YouTube. The same logic of search engines applies to both. A professional video can be less successful than an average video simply because of how it has been set up. Every YouTube video allows a variety of fields to be filled in. Understanding what to put in each of these fields is important. The Title, Description, Categories, Tags and Location all help a video be found.
A YouTube video with comments and backlinks can rate higher than another video with more views.
Customising a YouTube Channel is a simple way of reinforcing your branding.
Once a YouTube channel reaches 200,000 total views there is the potential for further customisation.
Examples of YouTube Channels customised by Marketplace Answers