The Story of – Home Termite Control Sydney
The challenge March 2010: Lift the profile of a Sydney Termite Pest Inspector
The result April 2010: Page one Google search results for some of his videos and better conversion of website visitors.
Everyone living in the Northern Beaches of Sydney knows we are surrounded by bushland. We love it. Yet so do termites. I met Brad Anderson when he came to do an inspection of my property. I immediately liked him. He was very good at what he did. We simply started talking about ways to share his story with others. A few weeks later we spent a few hours videoing him as he explained what he did for his clients.
From this I created 20 short, simple quality videos. A customised YouTube channel features all of these videos. The videos were also added to his website. Within a week several of the YouTube videos were appearing on page one of Google searches for keywords.
It is actually often easier to appear higher in Google searches with YouTube than through more traditional Search Engine Optimisation. Remember Google owns YouTube. It requires the clever use of keywords and search phrases in the titles and descriptions of the videos as well as providing links.
Brad’s response “I am speechless Neil! You have done a great job”
Home Termite Control website
Home termite Control YouTube Channel
