The Story of – Streeterlaw Sydney Lawyers
The challenge June 2009: Lift the profile of a Sydney Lawyer and generate more clients
The result August 2009: Launched new website and blogsite as stage 1
The previous website had around 20 pages. It was not written to attract Google searches and contained “legalese” language. The previous Adwords campaigns had attracted people to the site but had not been successful in converting them.
The initial work was to re-write and expand the website content to be more conversational and include relevant keywords and phrases being searched for in Google. Next was to select appropriate graphics and project manage the site with a team of web designers. A blogsite, legal dictionary and frequently asked questions have all helped expand the size of the site and give visitors a reason to explore. The new site has 387 pages recognised by Google plus the growing blogsite and FAQs.
Now that the website is launched the next stage is to expand the blogsite, launch an email newsletter, create video content, and create Press Releases. An Adwords campaign has already been launched.
Check it out at Streeterlaw Sydney Lawyers
